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WALKING THE FINE LINE
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Being a full service research company, we face the challenge
of potentially providing research services to companies in a
brand category we are consulting in. This may place us in a
potential conflict of interest position. We follow the credo:
“If is seems like a conflict of interest, it probably is.”
To avoid any conflict of interest and to abide by our corporate
values, we have established the following policy to ensure
that our clients’ needs are served first.
- ZINC Onsite is a separate division that is solely responsible
for onsite data collection using our Palm PDA platform.
Our Online services are delivered in partnership with Dufferin
Research Inc.
- Field and tabulation services are considered core offerings
of the ZINC Onsite Division and Online products.
- On the occasion that ZINC Onsite or ZINC Online receives
a request for services that include a consulting component
this consulting work will be referred to our Consulting
Division.
- ZINC Research’s Consulting Division will only provide
data analysis and strategic consulting services to a single
brand category/sector and will not work for a competitor.
If a request for research services comes from a competitor,
they will be referred to another research consulting company.
- If a client migrates from our Onsite or Online to Consulting
Division, they can be assured that they will receive exclusive
service from ZINC Research within their product category.
If you have any questions or concerns about our conflict
of interest policy, please contact
Brian
F. Singh, Managing Director |
