Face Forward

The most robust market research platform for the Facebook environment
Face Forward is an integrated Facebook research/engagement platform – an ideal and increasingly essential complement to any organization’s overall research program. A customized application based on sound online research principles, Face Forward was developed for, and operates within, the Facebook utility. When integrated with a community-based initiative, Face Forward bridges the gap between qualitative and quantitative methodologies – delivering impressive quantitative numbers together with qualitative engagement in one of the world’s favourite community environments.

Organizations use Facebook to meet their social networking consumers and stakeholders on their home turf, opening up exciting new opportunities for niche targeting, creating relationships and engaging with qualified individuals in a self-selected environment.

Face Forward Broadcast: Short transient engagement: Typically tactical in nature, this solution delivers one-time surveys to the Facebook universe, executed via advertising links or through sponsored links on existing Facebook groups.

Face Forward Integrated: Medium to long-term and strategic feedback: This is a powerful research platform for launching your network/community-building strategy. Available as an annual program to facilitate ongoing or periodic engagements, Face Forward Integrated enables organizations to create a group and, as part of the group experience, ask for member feedback and opinions. We can assist with your start-up, help you grow and nurture a viable community, advise you on the best techniques to self-manage, or manage the program on behalf of your organization. As participants become more involved, your organization will build stronger relationships with stakeholders and customers. Clients can consider an annual program with ongoing or periodic engagements.