Hybrid Research Solutions

Research that’s greater than the sum of its parts
ZINC has developed innovative hybrid solutions that combine computer-assisted telephone interviews (CATI), self-completed mail and Web methodologies into a single custom-built survey. ZINC is also pioneering the use of video to merge ethnographic research with traditional onsite surveys, and we are exploring exciting new integration methods using social media engagement platforms.

Our hybrid methodologies deliver the speed and efficiency of online reporting together with the flexibility of onsite data collection at the point of experience. When properly designed and executed, hybrid solutions are typically fast, highly cost-effective, and can be considered representative of the entire population.