Online Research Solutions

Leverage the Web to accelerate your organization’s decision-making and responsiveness
Online surveys have gained rapid, widespread acceptance by survey participants – and for this reason and many others, they are increasingly popular among researchers. Online studies are faster and easier to deploy that telephone surveys, and they are far more economical. Because the cost of survey programming and delivery is unaffected by the sample size, the scope and reach of the survey can be increased substantially with virtually no incremental cost increases. And with the proliferation of high-speed Internet connectivity, online surveys can achieve tremendous market penetration, encompassing virtually all businesses and upwards of 90% of most North American populations.

Zinc offers a range of online solutions that are uniquely focused on key demographic segments in online markets across North America.

• Custom solutions: We work directly with your research team to design, implement and manage your online survey programs
• Omnibus solutions: These unique quarterly surveys offer high quality, high-value, independent research data for Canadian and US target populations
• Face Forward: Our proprietary social media engagement platforms are designed to initiate ongoing dialog with key target audiences in Canada