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Wednesday, May 7, 2008
News Release
Facebook helps employers screen & develop talent…
Social networking is the new frontier of recruiting
and connecting with staff.
Calgary, AB – Employers are quickly changing their attitudes
toward the ever-growing Facebook phenomenon. Within the last
few months, many companies, government departments and organizations
banned employees from using the social networking site during
working hours. Like its technological predecessors – including
e-mail and cell phones – employers today are struggling to
grasp the strength of this technological tsunami, and use
it to their advantage. A national research study by ZINC Research
and its partner Dufferin Research, shows that almost half
of Facebook’s users have no problem with their current employer
viewing their profile, and 2 in 5 would consider letting prospective
employers view their profile in addition to their resume when
looking for a new job.
“Most employers are trying to figure out how Facebook can
make a positive contribution to their operations,” says Brian
Singh, Managing Director of ZINC Research. He suggests that
Facebook and related social media are an employer’s best ally
– “while the platform presents many opportunities and cost
efficiencies for marketing and information, it is its strength
in connection and engagement that can be used to attract and
retain talent and build a vibrant company culture. Why shut
down access when you can leverage your best assets – your
employees.”
Facebook is the account of choice for more than 80% of Canadians
who subscribe to social networking sites. While membership
appears to have stabilized at over 9 million, almost 9 in
10 Canadians aged 18 to 34 years are members – the cohort
that is most sought after by employers.
“Young adults have adopted Facebook as the de facto communication
and networking platform,” said Singh. “Companies that grasp
this reality and develop a Facebook-related attraction and
retention strategy will better connect to their workforce
and get the upper hand in business.”
- 30 -
Downloads:
NEWS
RELEASE – Online Canadians and Facebook (May 2008) PDF
REPORT
– Online Canadians and Facebook (May 2008) PDF
“The Bridge - Canadians & Social Networking Sites” is
one of a number of nationally syndicated studies conducted
by ZINC Research Inc. and its partner, online research specialists
Dufferin Research, via their monthly Voyageur Omnibus. This
ongoing study tracks online Canadians interest, activity and
membership to social networking sites.This survey was conducted
between April 22 to 27, via and online poll of 1,200 Canadians
(adults, 18 years+). The sample is census representative by
region, gender and age. Based on global tracking, approximately
70% of Canadians have access to the Internet, and this methodology
is considered representative of the Canadian population.
For further information about these survey results or the
methodology, please contact either:
Brian Singh
Managing Director – ZINC Research, Inc
brian@zincresearch.com
(403) 269-7526
John P. Larsen
Communications Officer – ZINC Research. Inc
(403) 860-1421
Rick Frank
President – Dufferin Research, Inc.
rickf@dufferinresearch.com
(613) 730-4664 x 221
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Wednesday, March 26, 2008
News Release
ZINC Research sponsors Darwin: The Evolution
Revolution at the Royal Ontario Museum
ZINC Research is pleased to announce that it is a Friend-level
Sponsor of the Royal Ontario Museum’s newly-opened exhibition
Darwin: The Evolution Revolution. The exhibit is one of the
most exhaustive ever assembled on this highly original thinker
and his revolutionary theory of evolution by natural selection.
Brian F. Singh, Managing Director of ZINC Research, a specialist
in onsite, exhibit and traditional marketing research services,
states, "The progress of business and society is based
on ideas and research, and we fully support the acknowledgement
of a man whose curiosity and method profoundly changed the
way we think about ourselves, nature and the world we live
in. Our firm conducts research on exhibits and we are very
pleased to be associated with Darwin: The Evolution Revolution.”
The exhibition features the most complete collection of
specimens, artifacts, manuscripts and memorabilia related
to Charles Darwin, offering visitors an engaging insight into
his extraordinary life and mind. It is also unique in its
use of live animals – unique species that Darwin studied that
helped formulate his theory.
“In our practice, clients challenge us to be innovative
and deliver breakthrough knowledge that shapes their ideas,
builds better relationships and grows their business,” added
Singh. “The best companies have learned to evolve. As such,
Darwin’s theory is as relevant today as it was when first
published 150 years ago.”
Darwin: The Evolution Revolution is on display at the ROM
until Monday, August 4, 2008.
- 30 -
Contact:
Managing Director – ZINC Research, Inc
brian@zincresearch.com
(403) 269-7526
John P. Larsen
Communications Officer – ZINC Research. Inc
(403) 860-1421
Official Royal Ontario Museum News Release:
Two New Sponsors for the ROM’s Darwin: The Evolution
Revolution
Toronto’s Royal Ontario Museum (ROM) is pleased to announce
that two additional organizations have lent their support
to Darwin: The Evolution Revolution,
the exhibition highlighting the life and work of Charles Darwin,
whose observations and discoveries of 150 years ago remain
highly controversial to this day. The newly confirmed sponsors,
ZINC Research…
Full
news release |
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Wednesday, February 6, 2008
News Release
Canadians prefer traditional romance for Valentine’s
Day.
Survey shows that an evening out with that someone special
still scores highest.
Calgary, AB – When faced with a choice, three-quarters of
Canadians think that dinner at an upscale restaurant is a
“good” or “great” Valentine’s Day gift for that special someone.
A new national research study, conducted by ZINC Research
and its partner, Dufferin Research, shows that a majority
of Canadians like to have an evening out and a gift of flowers
on this day of romance.
“Even with all the options out there, Canadians remain surprisingly
traditional in their choice for a romantic evening out,” says
Brian F. Singh, Managing Director of ZINC Research. “But,
not surprisingly, younger Canadians (under 35 years) are willing
to go the extra mile for their sweetheart beyond the candlelight
and wine treatment.”
The survey also yielded a surprising result – less than 2
in 5 Canadians thought a box of chocolates was a “good” or
“great” Valentine’s Day gift. In fact, sexy underwear was
considered a slightly better gift than a box of chocolates.
Other key findings included:
- Gifts considered “good” or “great:” Dinner at an upscale
restaurant (74%), a bouquet of flowers (59%) and going to
the theatre (56%).
- Compared to men, women thought that going to the theatre
(62% versus 49% of men) and electronic gadgets (41% versus
29% of men) were “good” or “great” gifts.
- On a relative basis, younger Canadians (under 35 years)
considered sexy underwear, a box of chocolates and electronic
gadgets as “good” or “great” gifts, while going to the theatre
was preferred by those 55+ years.
- Regionally, Albertans tended to evaluate most gift options
as “good” or “great” compared to other regions of Canada.
- 30 -
Downloads:
News
Release – Canadians & Valentine’s Day Gifts (Feb 06 2008)
PDF
REPORT:
Canadians & Valentine’s Day Gifts (Feb 06 2008) PDF
Resources about Valentine’s Day on the Web:
http://en.wikipedia.org/wiki/Valentine's_Day
“Insights into Canadians” is one of a number of nationally
syndicated studies conducted by ZINC Research Inc. and its
partner, online research specialists Dufferin Research, via
their monthly Voyageur Omnibus. This ongoing study tracks
online Canadians interest, activity and membership to social
networking sites. This survey was conducted between January
21 and 25, via and online poll of 1,200 Canadians (adults,
18 years+). The sample is census representative by region,
gender and age. Based on global tracking, approximately 70%
of Canadians have access to the Internet, and this methodology
is considered representative of the Canadian population.
For further information about these survey results or the
methodology, please contact either:
Brian Singh
Managing Director – ZINC Research, Inc
brian@zincresearch.com
(403) 269-7526
John P. Larsen
Communications Officer – ZINC Research. Inc
(403) 860-1421
Rick Frank
President – Dufferin Research, Inc.
rickf@dufferinresearch.com
(613) 730-4664 x 221 |
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Monday, December 31, 2007
News Release
7 million+ can’t be wrong – Facebook continues to
take Canada by storm
Survey shows half of online Canadians are members of Facebook
Calgary, AB – Over the past month something very interesting
has happened in Canadian society. First, Toronto became the
first North American city to have over one million subscribers
to Facebook. And second, approximately half of online Canadians
are now on Facebook. An ongoing national research study, conducted
by ZINC Research and its partner Dufferin Research, shows
that about half of online Canadians are members of this social
networking site – almost double the rate just 3 months ago!
“2007 is the year that Facebook took Canada by storm,” says
Brian F. Singh, Managing Director of ZINC Research. “In just
over one year, there are now over seven million subscribers.
This is phenomenal growth, and there is no indication that
this is slowing down soon. Canadians love the Facebook book
platform for its simplicity and ability to connect with and
stay in contact with friends and family. They also appear
to accept that this is the site for social networking.”
Tracking indicates that among online Canadians who subscribe
to social networking sites that Facebook consistently accounts
for over three-quarters of all memberships. While there is
a broad cross-section of Canadians who have a Facebook page,
members are more likely to be younger (18 to 34 years) and
female.
“With our world becoming increasingly wired, Facebook appears
to be bridging the gap with our online and real lives,” said
Singh. “We see people who have connected with people from
their past and, given how mobile we have become, being able
to stay in contact friends and family from across the country
and around the world – all via this easy to use and engaging
platform.”
- 30 -
Downloads:
News
Release – Canadians & Social Networking Sites (Dec 31
2007) PDF
REPORT:
Canadians & Social Networking News Release (Nov 29 2007)
PDF
“Canadians & Social Networking Sites” is one of a number
of nationally syndicated studies conducted by ZINC Research
Inc. and its partner, online research specialists Dufferin
Research, via their monthly Voyageur Omnibus. This ongoing
study tracks online Canadians interest, activity and membership
to social networking sites.This survey was conducted between
November 19 to 23 and December 14 to 19, via and online poll
of 1,200 Canadians (adults, 18 years+). The sample is census
representative by region, gender and age. Based on global
tracking, approximately 70% of Canadians have access to the
Internet, and this methodology is considered representative
of the Canadian population.
For further information about these survey results or the
methodology, please contact either:
Brian Singh
Managing Director – ZINC Research, Inc
brian@zincresearch.com
(403) 269-7526
John P. Larsen
Communications Officer – ZINC Research. Inc
(403) 860-1421
Rick Frank
President – Dufferin Research, Inc.
rickf@dufferinresearch.com
(613) 730-4664 x 221 |
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Thursday, November 29, 2007
News Release
“The Invisible Border” - Canadian Retailers could
see further losses to the U.S.
Survey shows leap in Christmas season cross-border on-line
shopping
Calgary, AB – This Christmas season more Canadians than ever
will be shopping in the U.S. – without leaving their homes.
A new national research study, conducted by ZINC Research
and its partner Dufferin Research, shows that the recent dollar
parity has created a spike in online shopping across the nation,
most notably in the west.
“This is a significant and unsettling finding,” says Brian
F. Singh, Managing Director of ZINC Research. “U.S. shopping
is no longer restricted to Canadians living near the border.
With the current value of our dollar, Canadians are jumping
on the on-line bandwagon to grab US deals, and our retailers
are likely to take the hit.”
Nearly half (48%) of the 1,200 respondents said they will
do on-line shopping for Christmas, and a full 70% of those
said they would or might buy in the U.S.. Of those, 45% said
they would do more on-line shopping in the US than they did
last year.
The results indicate that with the stronger dollar, Canadians
are altering the fundamentals of shopping habits, and are
basing their decisions on both price and convenience. Two-thirds
of respondents cited price as the main motivator, and three-quarters
of those indicated that the strong dollar has made this even
more the case this year from last year.
“With dollars increasing going south, Canadian retailers could
likely be hurt during the Christmas shopping season,” said
Singh. “Not just will more people shop from home instead of
the malls, but they are critical comparison shoppers and have
no issues going beyond borders and shopping online.”
- 30 -
Downloads:
News
Release – Canadian Online & Cross Border Shopping (Nov
29 2007) PDF
REPORT:
Canadian Cross Border Shopping News Release (Nov 29 2007)
PDF
“Canada Online & Cross-Border Shopping” is one of a number
of nationally syndicated studies conducted by ZINC Research
Inc. and its partner, online research specialists Dufferin
Research, via their monthly Voyageur Omnibus. This study explores
a range of issues on changes in motivation, rationale and
perceptions of value of Canadian online shoppers and shopping
at U.S. online stores.This survey was conducted between November
19 to 23, via and online poll of 1,200 Canadians (adults,
18 years+). The sample is census representative by region,
gender and age. Based on global tracking, approximately 70%
of Canadians have access to the Internet, and this methodology
is considered representative of the Canadian population.
For further information about these survey results or the
methodology, please contact either:
Brian Singh
Managing Director – ZINC Research, Inc
brian@zincresearch.com
(403) 269-7526
John P. Larsen
Communications Officer – ZINC Research. Inc
(403) 860-1421
Rick Frank
President – Dufferin Research, Inc.
rickf@dufferinresearch.com
(613) 730-4664 x 221
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