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Tuesday March 17, 2009
News Release
Facebook’s Popularity Soars on Cell Phones
Survey shows over one-third of Canadians on social
networking sites have the Facebook application on their cell
phones
Calgary, AB – Almost half of Canadians (47%) with cell phones
can access the Internet from their mobile unit. This trend
has brought social networking sites to the palm of your hand,
with Facebook being the pre-eminent social networking application
for cell phones. An ongoing national research study, conducted
by ZINC Research and its partner Dufferin Research, shows
over one-third of Canadians on social networking sites have
the Facebook application on their cellphones.
“Beyond the traditional internet, Facebook is dominating
all other social networking sites in the mobile market too,”
says Brian F. Singh, Managing Director of ZINC Research. “With
their slick, easy to use applications for the iPhone and Blackberry,
Facebook has made it attractive for subscribers to use the
technology anywhere at anytime.”
Tracking indicates that among online Canadians who subscribe
to social networking sites, Facebook consistently accounts
for over 80% of all memberships. While there is a broad cross-section
of Canadians who have a Facebook page, members are more likely
to be younger (18 to 34 years) and female.
“With social networking sites becoming a must-have internet
utility, the next frontier is the mobile market,” said Singh.
“As smart phones become more ubiquitous, Facebook is well
positioned for the future.”
- 30 -
Downloads:
NEWS
RELEASE (FULL) – Facebook’s Popularity Soars on Cell Phones
(March 17, 2009)
REPORT
- Facebook’s Popularity Soars on Cell Phones (Graphs to support
News Release) (March 17, 2009)
“The Bridge - Canadians & Social Networking Sites” is
one of a number of nationally syndicated studies conducted
by ZINC Research Inc. and its partner, online research specialists
Dufferin Research, via their monthly Voyageur Omnibus. This
ongoing study tracks online Canadians interest, activity and
membership to social networking sites.
This survey was conducted between February 18 to 21, via
and online poll of 1,200 Canadians (adults, 18 years+). The
sample is census representative by region, gender and age.
Based on global tracking, approximately 84% of Canadians have
access to the Internet, and this methodology is considered
representative of the Canadian population.
Contact:
John P. Larsen
Media Relations Representative
The Corpen Group
(403) 860-1421
Brian Singh
Managing Director – ZINC Research, Inc.
brian@zincresearch.com
(403) 269-7526
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Thursday March 5, 2009
News Release
11.5 million and counting – Facebook dominates competitors
in Canada
Survey shows over 3 in 5 of online Canadians are
members of site
Calgary, AB – Over the past year, without a single dime
spent on advertising, Facebook has cemented its position as
the pre-eminent social networking site in Canada – over 3
in 5 online Canadians are now on Facebook. An ongoing national
research study, conducted by ZINC Research and its partner
Dufferin Research, shows that Facebook is the market leader
and driving the growth in social networking in Canada.
“Facebook has established itself as the site for social
networking,” says Brian F. Singh, Managing Director of ZINC
Research. “In a matter of just under 3 years, there are now
over 11.5 million subscribers. Since last spring, Facebook
added over two million subscribers, and has dominated competitors
within this market.”
Tracking indicates that among online Canadians who subscribe
to social networking sites that Facebook consistently accounts
for over 80% of all memberships. While there is a broad cross-section
of Canadians who have a Facebook page, members are more likely
to be younger (18 to 34 years) and female.
“With almost universal awareness (98% of online Canadians),
Facebook has cut into its competitors presence,” said Singh.
“Corporations should take note as they navigate the reach
of this medium with increasingly limited marketing resources.”
- 30 -
Downloads:
NEWS
RELEASE (FULL) – 11.5 million and counting - Canadians &
Facebook (March 5, 2009)
REPORT
– 11.5 million and counting – Canadians & Facebook (Graphs
to support News Release) (March 5, 2009)
“The Bridge - Canadians & Social Networking Sites” is
one of a number of nationally syndicated studies conducted
by ZINC Research Inc. and its partner, online research specialists
Dufferin Research, via their monthly Voyageur Omnibus. This
ongoing study tracks online Canadians interest, activity and
membership to social networking sites.
This survey was conducted between February 18 to 21, via
and online poll of 1,200 Canadians (adults, 18 years+). The
sample is census representative by region, gender and age.
Based on global tracking, approximately 84% of Canadians have
access to the Internet, and this methodology is considered
representative of the Canadian population.
Contact:
John P. Larsen
Media Relations Representative
The Corpen Group
(403) 860-1421
Brian Singh
Managing Director – ZINC Research, Inc.
brian@zincresearch.com
(403) 269-7526 |
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Wednesday March 4, 2009
News Release
Canadians less trusting in economic downturn
New survey show substantial decline in societal trust
Calgary, AB - With stock markets in decline, lay offs at
historical highs and consumer spending severely curtailed,
consumer confidence is at historical lows. But this does not
tell the full story of where the public’s mind is at in this
economic downtown. What happens to one of the pillars of relationships
and transactions - trust?
Trust infuses every aspect of our day-to-day lives – from
how we deal with friends and family, our business relationships,
where we shop to even how we invest. A recent poll, conducted
by ZINC Research and its partners Dufferin Research and The
Corpen Group, shows that only one-third of Canadians feel
that most people can be trusted - a substantial decline from
summer 2008.
“Consumer confidence does not always provide an accurate
picture of what’s going on in the public’s mind,” says Brian
F. Singh, Managing Director of ZINC Research. “With the sudden
change in prosperity, Canadians have been hit hard and the
majority are now more cautious in their dealings with others.”
Using an internationally recognized line of inquiry, tracking
indicates that societal trust dropped from 48% in July 2008
to 32% in February 2009. Across Canada, societal trust is
highest in British Columbia (36%) and Ontario (35%), and lowest
in Alberta (24%).
“These are challenging times and the public expects this
recession to last for some time,” said Singh. “While consumer
confidence may improve as the economy rebounds, trust is earned.
Governments and corporations need to understand this, and
demonstrate transparency in their undertakings and commitment
to the public and their consumers.”
- 30 -
Downloads:
NEWS
RELEASE (FULL) – Canadians less trusting in economic downturn
(March 4, 2009)
REPORT
– Canadians less trusting in economic downturn (Poll results
to support News Release) (March 4, 2009)
“Canadians & Trust” is a poll conducted by ZINC Research
Inc. and its partners, online research specialists Dufferin
Research and The Corpen Group. This poll is part of an ongoing
study to look at alternative measures to gauge Canadians confidence
in the economy and the strength of their relationships with
governments and corporations.
This survey was conducted between February 18 to 21, via
and online poll of 1,200 Canadians (adults, 18 years+). The
sample is census representative by region, gender and age.
Based on global tracking, approximately 84% of Canadians have
access to the Internet, and this methodology is considered
representative of the Canadian population.
Contact:
John P. Larsen
Media Relations Representative
The Corpen Group
(403) 860-1421
Brian Singh
Managing Director – ZINC Research, Inc.
brian@zincresearch.com
(403) 269-7526
References & Resources:
Article:
“Trust,” Dr. Paul J. Zak; Capco Institute Journal of Financial
Transformation, 7:13-21, 2003
Index
of Consumer Confidence (ICC), The Conference Board of Canada
Center
for Neuroeconomic Studies
Pew
Research Center: Where Trust is High, Crime and Corruption
are Low (April 15, 2008)
Stephen
Covey: Restoring Trust Can be an Enormously Positive Adventure
(October 31, 2008) |
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Wednesday, February 25, 2009
News Release
Canadians support carbon capture and storage
New survey shows half of Canadians want carbon storage
as solution to reducing CO2 emissions
With President Obama’s historic visit to Canada, Canadians
got their first exposure to America's approach for dealing
with global warming. Obama and Prime Minister Harper both
affirmed that CO2 is a major issue, and set their sights on
major emitters.
The visit of Obama has raised a new consciousness among Canadians.
A recent poll, conducted by ZINC Research and its partners
Dufferin Research and The Corpen Group, show that half of
Canadians support carbon capture technology to reduce CO2
emissions and address the urgency of global warming.
“Canadians are generally supportive of using carbon capture
and storage to address this increasingly disturbing environmental
challenge,” says Brian F. Singh, Managing Director of ZINC
Research. “While there may be other economic priorities right
now, Canadians still want to see strong action on the climate
change front and they support the government spending money
to make it happen"
The survey shows that half of Canadians consider carbon capture
as a reasonable and effective approach to addressing global
warming. A majority of Canadians (54%) agree that, with governments’
investment in carbon capture and storage, Canada is demonstrating
its leadership in tackling global warming within the global
community.
“Canadians continue to be concerned about global warming,”
said Singh. “They see carbon capture and storage as one of
the technologies that holds some promise. They do however
seek leadership on this issue, and want more information about
what options are being considered in concert with capturing
and storing carbon dioxide.”
Complete poll results are being presented at the CO2 Capture
and Storage Conference being held in Calgary on February 24-25,
2009.
- 30 -
Download
full press release with polling results here: Canadians supportive
of Carbon Capture & Storage PDF
“The State of Public Opinion on Carbon Capture and Storage”
is a poll conducted by ZINC Research Inc. and its partners,
online research specialists Dufferin Research and The Corpen
Group, in collaboration with the CO2 Capture and Storage Conference
being held in Calgary on February 24-25, 2009. This poll is
the first one of kind to analyze the state of public opinion
on the use of carbon capture and storage as a strategy to
address climate change/global warming.
This survey was conducted between February 18 to 21, via
and online poll of 1,200 Canadians (adults, 18 years+). The
sample is census representative by region, gender and age.
Based on global tracking, approximately 70% of Canadians have
access to the Internet, and this methodology is considered
representative of the Canadian population.
Contact:
John P. Larsen
Media Relations Representative
The Corpen Group
(403) 860-1421
Brian Singh
Managing Director – ZINC Research, Inc.
brian@zincresearch.com
(403) 269-7526
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Wednesday, May 7, 2008
News Release
Facebook helps employers screen & develop talent…
Social networking is the new frontier of recruiting
and connecting with staff.
Calgary, AB – Employers are quickly changing their attitudes
toward the ever-growing Facebook phenomenon. Within the last
few months, many companies, government departments and organizations
banned employees from using the social networking site during
working hours. Like its technological predecessors – including
e-mail and cell phones – employers today are struggling to
grasp the strength of this technological tsunami, and use
it to their advantage. A national research study by ZINC Research
and its partner Dufferin Research, shows that almost half
of Facebook’s users have no problem with their current employer
viewing their profile, and 2 in 5 would consider letting prospective
employers view their profile in addition to their resume when
looking for a new job.
“Most employers are trying to figure out how Facebook can
make a positive contribution to their operations,” says Brian
Singh, Managing Director of ZINC Research. He suggests that
Facebook and related social media are an employer’s best ally
– “while the platform presents many opportunities and cost
efficiencies for marketing and information, it is its strength
in connection and engagement that can be used to attract and
retain talent and build a vibrant company culture. Why shut
down access when you can leverage your best assets – your
employees.”
Facebook is the account of choice for more than 80% of Canadians
who subscribe to social networking sites. While membership
appears to have stabilized at over 9 million, almost 9 in
10 Canadians aged 18 to 34 years are members – the cohort
that is most sought after by employers.
“Young adults have adopted Facebook as the de facto communication
and networking platform,” said Singh. “Companies that grasp
this reality and develop a Facebook-related attraction and
retention strategy will better connect to their workforce
and get the upper hand in business.”
- 30 -
Downloads:
NEWS
RELEASE – Online Canadians and Facebook (May 2008) PDF
REPORT
– Online Canadians and Facebook (May 2008) PDF
“The Bridge - Canadians & Social Networking Sites” is
one of a number of nationally syndicated studies conducted
by ZINC Research Inc. and its partner, online research specialists
Dufferin Research, via their monthly Voyageur Omnibus. This
ongoing study tracks online Canadians interest, activity and
membership to social networking sites.This survey was conducted
between April 22 to 27, via and online poll of 1,200 Canadians
(adults, 18 years+). The sample is census representative by
region, gender and age. Based on global tracking, approximately
70% of Canadians have access to the Internet, and this methodology
is considered representative of the Canadian population.
For further information about these survey results or the
methodology, please contact either:
Brian Singh
Managing Director – ZINC Research, Inc
brian@zincresearch.com
(403) 269-7526
John P. Larsen
Media Relations Representative
The Corpen Group
(403) 860-1421
Rick Frank
President – Dufferin Research, Inc.
rickf@dufferinresearch.com
(613) 730-4664 x 221
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Wednesday, March 26, 2008
News Release
ZINC Research sponsors Darwin: The Evolution
Revolution at the Royal Ontario Museum
ZINC Research is pleased to announce that it is a Friend-level
Sponsor of the Royal Ontario Museum’s newly-opened exhibition
Darwin: The Evolution Revolution. The exhibit is one of the
most exhaustive ever assembled on this highly original thinker
and his revolutionary theory of evolution by natural selection.
Brian F. Singh, Managing Director of ZINC Research, a specialist
in onsite, exhibit and traditional marketing research services,
states, "The progress of business and society is based
on ideas and research, and we fully support the acknowledgement
of a man whose curiosity and method profoundly changed the
way we think about ourselves, nature and the world we live
in. Our firm conducts research on exhibits and we are very
pleased to be associated with Darwin: The Evolution Revolution.”
The exhibition features the most complete collection of
specimens, artifacts, manuscripts and memorabilia related
to Charles Darwin, offering visitors an engaging insight into
his extraordinary life and mind. It is also unique in its
use of live animals – unique species that Darwin studied that
helped formulate his theory.
“In our practice, clients challenge us to be innovative
and deliver breakthrough knowledge that shapes their ideas,
builds better relationships and grows their business,” added
Singh. “The best companies have learned to evolve. As such,
Darwin’s theory is as relevant today as it was when first
published 150 years ago.”
Darwin: The Evolution Revolution is on display at the ROM
until Monday, August 4, 2008.
- 30 -
Contact:
Managing Director – ZINC Research, Inc
brian@zincresearch.com
(403) 269-7526
John P. Larsen
Media Relations Representative
The Corpen Group
(403) 860-1421
Official Royal Ontario Museum News Release:
Two New Sponsors for the ROM’s Darwin: The Evolution
Revolution
Toronto’s Royal Ontario Museum (ROM) is pleased to announce
that two additional organizations have lent their support
to Darwin: The Evolution Revolution,
the exhibition highlighting the life and work of Charles Darwin,
whose observations and discoveries of 150 years ago remain
highly controversial to this day. The newly confirmed sponsors,
ZINC Research…
Full
news release |
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Monday, December 31, 2007
News Release
7 million+ can’t be wrong – Facebook continues to
take Canada by storm
Survey shows half of online Canadians are members of Facebook
Calgary, AB – Over the past month something very interesting
has happened in Canadian society. First, Toronto became the
first North American city to have over one million subscribers
to Facebook. And second, approximately half of online Canadians
are now on Facebook. An ongoing national research study, conducted
by ZINC Research and its partner Dufferin Research, shows
that about half of online Canadians are members of this social
networking site – almost double the rate just 3 months ago!
“2007 is the year that Facebook took Canada by storm,” says
Brian F. Singh, Managing Director of ZINC Research. “In just
over one year, there are now over seven million subscribers.
This is phenomenal growth, and there is no indication that
this is slowing down soon. Canadians love the Facebook book
platform for its simplicity and ability to connect with and
stay in contact with friends and family. They also appear
to accept that this is the site for social networking.”
Tracking indicates that among online Canadians who subscribe
to social networking sites that Facebook consistently accounts
for over three-quarters of all memberships. While there is
a broad cross-section of Canadians who have a Facebook page,
members are more likely to be younger (18 to 34 years) and
female.
“With our world becoming increasingly wired, Facebook appears
to be bridging the gap with our online and real lives,” said
Singh. “We see people who have connected with people from
their past and, given how mobile we have become, being able
to stay in contact friends and family from across the country
and around the world – all via this easy to use and engaging
platform.”
- 30 -
Downloads:
News
Release – Canadians & Social Networking Sites (Dec 31
2007) PDF
REPORT:
Canadians & Social Networking News Release (Nov 29 2007)
PDF
“Canadians & Social Networking Sites” is one of a number
of nationally syndicated studies conducted by ZINC Research
Inc. and its partner, online research specialists Dufferin
Research, via their monthly Voyageur Omnibus. This ongoing
study tracks online Canadians interest, activity and membership
to social networking sites.This survey was conducted between
November 19 to 23 and December 14 to 19, via and online poll
of 1,200 Canadians (adults, 18 years+). The sample is census
representative by region, gender and age. Based on global
tracking, approximately 70% of Canadians have access to the
Internet, and this methodology is considered representative
of the Canadian population.
For further information about these survey results or the
methodology, please contact either:
Brian Singh
Managing Director – ZINC Research, Inc
brian@zincresearch.com
(403) 269-7526
John P. Larsen
Media Relations Representative
The Corpen Group
(403) 860-1421
Rick Frank
President – Dufferin Research, Inc.
rickf@dufferinresearch.com
(613) 730-4664 x 221 |
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Thursday, November 29, 2007
News Release
“The Invisible Border” - Canadian Retailers could
see further losses to the U.S.
Survey shows leap in Christmas season cross-border on-line
shopping
Calgary, AB – This Christmas season more Canadians than ever
will be shopping in the U.S. – without leaving their homes.
A new national research study, conducted by ZINC Research
and its partner Dufferin Research, shows that the recent dollar
parity has created a spike in online shopping across the nation,
most notably in the west.
“This is a significant and unsettling finding,” says Brian
F. Singh, Managing Director of ZINC Research. “U.S. shopping
is no longer restricted to Canadians living near the border.
With the current value of our dollar, Canadians are jumping
on the on-line bandwagon to grab US deals, and our retailers
are likely to take the hit.”
Nearly half (48%) of the 1,200 respondents said they will
do on-line shopping for Christmas, and a full 70% of those
said they would or might buy in the U.S.. Of those, 45% said
they would do more on-line shopping in the US than they did
last year.
The results indicate that with the stronger dollar, Canadians
are altering the fundamentals of shopping habits, and are
basing their decisions on both price and convenience. Two-thirds
of respondents cited price as the main motivator, and three-quarters
of those indicated that the strong dollar has made this even
more the case this year from last year.
“With dollars increasing going south, Canadian retailers could
likely be hurt during the Christmas shopping season,” said
Singh. “Not just will more people shop from home instead of
the malls, but they are critical comparison shoppers and have
no issues going beyond borders and shopping online.”
- 30 -
Downloads:
News
Release – Canadian Online & Cross Border Shopping (Nov
29 2007) PDF
REPORT:
Canadian Cross Border Shopping News Release (Nov 29 2007)
PDF
“Canada Online & Cross-Border Shopping” is one of a number
of nationally syndicated studies conducted by ZINC Research
Inc. and its partner, online research specialists Dufferin
Research, via their monthly Voyageur Omnibus. This study explores
a range of issues on changes in motivation, rationale and
perceptions of value of Canadian online shoppers and shopping
at U.S. online stores.This survey was conducted between November
19 to 23, via and online poll of 1,200 Canadians (adults,
18 years+). The sample is census representative by region,
gender and age. Based on global tracking, approximately 70%
of Canadians have access to the Internet, and this methodology
is considered representative of the Canadian population.
For further information about these survey results or the
methodology, please contact either:
Brian Singh
Managing Director – ZINC Research, Inc
brian@zincresearch.com
(403) 269-7526
John P. Larsen
Media Relations Representative
The Corpen Group
(403) 860-1421
Rick Frank
President – Dufferin Research, Inc.
rickf@dufferinresearch.com
(613) 730-4664 x 221
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