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Research Support

Informing your business decisions with accurate, reliable insights
As “the researcher’s researcher,” ZINC partners with client organizations and research agencies, augmenting their projects with our proven expertise, resources and diverse industry experience.

In addition to our suite of onsite and online solutions, ZINC Research utilizes a wide variety of data collection practices for capturing, measuring and analyzing and otherwise extracting the knowledge and insights that reside within the raw data, including:

Quantitative Research

Telephone surveys (computer-assisted telephone interviewing (CATI))
On-line surveys
Mail surveys

Qualitative Research

Focus groups, including mini-groups, dyads and triads
Executive interviews
Deliberative consultations
Public consultations

Discrete Choice

Product/service research (consumer, B2B)
Program/policy/organizational planning (public and private sector)

Economic Research
We offer a unique interdisciplinary blend of economics and attitudinal market research to design primary and secondary research solutions for a range of evaluative applications, including:

Market potential studies
Feasibility studies
Pricing strategies
Program evaluations
Benefit/cost analysis
Policy analysis
Policy Analysis

Research Support

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Research Support
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Research Support

As “the researcher’s researcher,” ZINC partners with client organizations and research agencies, augmenting their projects with our proven expertise, resources and diverse industry experience.

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Market Research
ZINC Research of Calgary provides onsite, quantitative and qualitative research services throughout North America.
Online Research
Leverage the Web to accelerate your organization’s decision-making and responsiveness.
Onsite Research
To get the real facts and an accurate feel for your markets, you need a sustained physical presence on the front lines, with nothing separating you from your customers, employees, stakeholders or constituents.

Turnkey Research Solutions
For onsite research – particularly suited to projects with tight quota environments or highly mobile audiences – ZINC offers complete turnkey onsite solutions.
Hybrid Research Solutions
ZINC has developed innovative hybrid solutions that combine computer-assisted telephone interviews (CATI), self-completed mail and Web methodologies into a single custom-built survey.
Data Collection Tools
Optimize your next research project using ZINC’s proprietary and industry-leading tools – proven reliability, cost-effective, easy to deploy & manage.

Custom Research Solutions
Flexible and convenient for your target market. Our custom-designed online solutions use proven technologies and resources to drive timely, accurate data and insights.
Omnibus Research Solutions
Ideal for acquiring narrowly focused research samples, tracking longer-term attitudes and trends on a limited budget, and so much more.
Face Forward
Face Forward is an integrated Facebook research/engagement platform – an ideal and increasingly essential complement to any organization’s overall research program.

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