Resource Library

Information resources and insights to help inform and inspire your next research experience

Market Research
ZINC Research of Calgary provides onsite, quantitative and qualitative research services throughout North America.
Online Research
Leverage the Web to accelerate your organization’s decision-making and responsiveness.
Onsite Research
To get the real facts and an accurate feel for your markets, you need a sustained physical presence on the front lines, with nothing separating you from your customers, employees, stakeholders or constituents.

Turnkey Research Solutions
For onsite research – particularly suited to projects with tight quota environments or highly mobile audiences – ZINC offers complete turnkey onsite solutions.
Hybrid Research Solutions
ZINC has developed innovative hybrid solutions that combine computer-assisted telephone interviews (CATI), self-completed mail and Web methodologies into a single custom-built survey.
Data Collection Tools
Optimize your next research project using ZINC’s proprietary and industry-leading tools – proven reliability, cost-effective, easy to deploy & manage.

Custom Research Solutions
Flexible and convenient for your target market. Our custom-designed online solutions use proven technologies and resources to drive timely, accurate data and insights.
Omnibus Research Solutions
Ideal for acquiring narrowly focused research samples, tracking longer-term attitudes and trends on a limited budget, and so much more.
Face Forward
Face Forward is an integrated Facebook research/engagement platform – an ideal and increasingly essential complement to any organization’s overall research program.