Turnkey Research Solutions

Creative insights at the point of experience
For onsite research – particularly suited to projects with tight quota environments or highly mobile audiences – ZINC offers complete turnkey onsite solutions using face-to-face interviews (intercepts), self-completed surveys, or a combination of both methods. We can quickly design and execute a simple one-off survey or develop a full-scale multi-methodology, multi-location program. Turnkey packages are tailored to your project needs, typically including:

• Project management
• Survey questionnaire design
• Online access data files and reporting
• Data analysis
• Reporting and presentation

Physical presence, virtual tools, concrete results
Prior to the survey launch, we conduct an in-depth team briefing to ensure that your research objectives are clearly conveyed to the team and understood by all interviewers. Each team member works with a project binder featuring our proprietary tools and procedural guidelines, which are designed to ensure full onsite data collection accountability. For added credibility and professionalism while they are on location, our teams are smartly outfitted in ZINC-branded shirts, caps and identification tags. Concerned about client confidentiality? Click here to read our Conflict of Interest policy.

Zinc’s onsite survey teams work with the industry-leading Entryware™ platform, the premiere survey software for mobile devices, including handheld PDAs, smartphones, tablet PCs and touch-screen kiosks. Literally within moments of their capture, data are uploaded from the site via a hard-wired Internet connection or via our EVDO/1X wireless modems to a secure dedicated client portal, where an online “client office” provides access to a complete repository of interactive files. Because the data are clean and accurate from the outset, project analysis, reporting and client interaction and collaboration can begin immediately; adjustments can be made in real time.

ZINC deliverables: turnkey onsite solution highlights

• Rapid survey development and deployment: Once the survey strategy is formulated, programming is fast and data collection can be initiated quickly
• Ongoing access to interim results: Daily or even more frequent reporting is possible. ZINC’s online reports provide full access to the survey data, with interactive tables (for quantitative data), tabbing and charting
• Deeper client engagement: Ongoing top-line results and access to online client office creates greater intimacy both with the research process and with the point of experience being explored
• Flexible remote management: Upload data, download more surveys/interview guides, and make adjustments on the fly
• Mitigation of data entry errors common to paper-based surveys: Tools are simple and intuitive; responses are accurately captured at the time of interview; complex processes are pre-programmed as part of the survey platform to reduce keying errors, poor fielding, etc.
• Data backups: For additional security data are also backed up on SD cards on every device
• Environmentally responsible: the PDA platform is reusable and eliminates the costs and inefficiencies of incremental printing of thousands of pages of paper
• Reduced interviewer stress: Fully paperless process; all data captured and stored electronically
• Accommodates multiple projects simultaneously
• Eliminates re-keying of data
• Seamless integration with SPSS
• Improved participation rates: Professional conduct, attire and survey tools enhance interviewers’ credibility and acceptance