Voyageur Omnibus Survey

A monthly online omnibus representative of the Canadian online population, adults 18+
The Voyageur omnibus survey delivers high quality, independent research data targeting the major online population in Canada. Held every month (except December) the surveys are conducted by an experienced team using industry-leading Internet panels by Survey Sampling International. Results are delivered as a complete data collection within five to seven business days – and with access to our password-protected back office system, you can review findings as they are being collected.

Packaged or a la carte: Our omnibus packages include a brief questionnaire design consultation with a senior ZINC researcher (to ensure that needs are configurable for online environments), an online report, and a set of detailed data tables with three standard banners. You can also include additional questions or other custom options to frame your study more effectively.

Deliverables

• Turnaround: On survey completion and approval, you will obtain a set of data tables within five (5) business days or, if over-samples are required, within seven (7) business days.
• Banners: We deliver banners (respectful of each jurisdiction) that are based on industry standard layouts for data tables. These include:
  • Region
  • Gender
  • Age: 18-34, 35-54, 55+
  • Education: High school; college/technical (community/associate); university/college
  • Household income: 3 breaks
  • Household composition: children/no children
  • Additional banners are available for a nominal fee

Sample Design: Zinc has established precise respondent quotas – by age, gender and region - to ensure that data collected accurately reflect the population distribution of a specific region. Regional weights are then applied in order to balance the data to mirror regional population breakdowns on a national basis.

Sample Regions	Population Distribution (2006 Estimate)	Sample: 1,200 Respondents
		Population	Quota
Maritimes	7%	89	100
Quebec	24%	292	250
Ontario	38%	460	400
Manitoba/Saskatchewan	6%	78	100
Alberta	11%	122	150
British Columbia	13%	159	200
Total	100%	1200	1200