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ONLINE TOOLS. GROUNDED IN SOLID FUNDAMENTALS. |
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We are at a point in history where we are more connected than
ever before. May it be our cell phone, PDA Phone or broadband
access via Wi-Fi or delivered into our homes and offices, we
are in an increasing wired world. This has presented challenges
and opportunities for conducting market research. In terms
of challenges, being connected to the wired world makes us
more accessible than before. Privacy, while being a right,
now requires a major effort. And part of that effort is in
exhibited in behaviours such as call screening and shredding
mail. This has led to declining response rates to telephone
and mail surveys.
On the other hand, the online world has created a plethora
of opt-in opportunities. And organizations have embraced the
Internet as a key medium for conducting consumer and stakeholder
research. There is an obvious reason for this. Online research
is quicker and cheaper than the phone interviews. In fact,
many corporations have already moved almost all their research
programs online. Find
out more about the benefits
In applying the diligence of traditional research methods,
ZINC Research has developed, in partnership with Dufferin
Research, two innovative online tools – Our Pioneer &
Voyageur Online Omnis and the Face Forward Integrated Facebook
Research/Engagement Platform. Please click on the links below
to find out more about these products and how they can help
your objectives and complement your organization’s overall
research program.
- Face
Forward : Integrated Facebook Research / Engagement
Platform
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