| So…what are we doing here? The advertising
driven model used by Facebook is a natural fit for marketing
(and by extension marketing research). Advertising in Facebook
is context sensitive and uses information freely given by
members to target constituents.
Unique ID = Unique opportunities.
It only makes sense that in this environment research should
follow this model of targeting but, unlike advertisers, researchers
can leverage the unique Facebook user id to ensure unique
participation. This is the chief advantage over a simple intercept
outside of Facebook—this user id is the key to targeted, streamlined,
repeated and engaging interaction.
So here’s what we did. Our team set forth to design the most
robust market research platform for the Facebook environment.
The native Facebook survey engine limits questions to 100
characters, 5 choices, 1 answer. Our full featured
web research platform has been seamlessly ported into the
Facebook user environment through the Facebook Platform API.
There are no inherent technical design limitations
in our platform; the only limits are social. If you can think
it, you can ask it.
This is not some recruited survey access panel we’re talking
about, this the wired world of real people who, like access
panels can be targeted by age, gender, region, but can additionally
be targeted by social networking ties. But while they freely
offer opinions, this is not their purpose here. It is a social
network, not a panel. Create interest, reward with information,
entertain them, respect them and you will be rewarded.
Face Forward's Survey Engine within the Research/Engagement
Platform
Our production proven DASH web survey application
running through the Facebook API.
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