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Face Forward
is an integrated Facebook research/engagement platform. It
is an ideal complement to any organization’s overall research
program. It is a customized application, based on sound online
research principles, developed for and operating in the Facebook
utility. Fundamentally, if integrated with a community-based
initiative, it bridges the gap between qualitative and quantitative
methodologies—it can deliver qualitative engagement
with quantitative numbers.
Via Facebook organizations can meet their social networking
consumers on their home turf. This is a whole new avenue for
niche targeting, for creating and exploring communities of
interest. Get up close and face-to-face with qualified individuals
in a self-selected environment and engage with them on their
terms.
How can you capitalize on this medium?
- Face Forward Broadcast:
Short transient engagement
Typically tactical in nature, basically this product
delivers one time surveys to the Facebook universe—executed
via advertising links or through sponsored links on existing
Facebook groups.
- Face Forward Integrated:
Medium to long-term and strategic feedback
This is the research platform for your network/community
building strategy. Organizations can create a group and
as part of the group experience ask for member feedback
and opinions. We assist to help start-up, grow and nurture
a viable community, and can advise on the best techniques
to self-manage, or provide the management for your organization.
With the participants more involved, your organization can
build stronger relationships with stakeholders and customers.
Clients can consider an annual program with on-going or
periodic engagements.
Download our brochure here:
Face
Forward Brochure
For more details on program design, pricing and how we can
help you enter the world of social networking surveys, please
contact us.
Brian F. Singh, ZINC Research
Suite 100, 1443 19 Avenue SW, Calgary, Alberta, T2T 0J1
Tel: 403.269.7526. E-mail: brian@zincresearch.com
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