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FACEBOOK - THE PLATFORM TO TAKE SOCIAL NETWORKING
MAINSTREAM |
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More than 55 million active users. An average of 250,000
new registrations per day since January 2007. An average of
3% weekly growth since Jan. 2007. Active users doubling every
six months. In fact, Canada has the most users outside of
the United States, with more than 7 million active users—that
is more than 3 in 10 adult Canadians!
Facebook Statistics
Networks/Demographics:
- Over 55,000 regional, work-related, collegiate, and high
school networks
- More than half of Facebook users are outside of college
- The fastest growing demographic is those 25 years old
and older
- Maintain 85 percent market share of 4-year U.S. universities
Applications:
- No. 1 photo sharing application on the Web (comScore)
- Photo application draws more than twice as much traffic
as the next three sites combined (comScore)
- More than 14 million photos uploaded daily
- More than 6 million active user groups on the site
This information is of course out of date as we type it –
current data can be found at: http://facebook.com/press.php
Facebook Tracking
We have been tracking the Facebook phenomena on our online
omnibus surveys (Pioneer & Voyageur – September/October
2007). Our tracking indicates a social networking site with
a high level of stickiness that is gaining traction rapidly.
| Canada
(September 2007) |
USA (October
2007) |
- Highest level of social networking site awareness
– 78% of adult online Canadians have heard of Facebook
(higher incidence of younger with higher income and
education)
- 34% of adult Canadians are registered on a social
networking site, with 81% registered on Facebook (27%
of all adult online Canadians).
- Spend on average about 6 hours a week on Facebook
– more than 50 minutes a day.
- Most important aspect of social networking sites
– staying in touch with friends (62% of users indicating
“very important”).
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High level of social networking
site awareness – 64% of adult online Americans have
heard of Facebook (higher incidence of younger with
higher income and education)
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13% of adult Americans are currently
registered on Facebook, with another 8% considering
joining.
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Spend on average under 6 hours a
week on Facebook – more than 50 minutes a day.
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Most important aspect of social
networking sites – staying in touch with friends
(58% of users indicating “very important”).
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Want to know more? Contact us for a presentation
on a profile of Facebook users and what they are doing at
social networking sites.
Brian F. Singh, ZINC Research
Suite 100, 1443 19 Avenue SW, Calgary, Alberta, T2T 0J1
Tel: 403.269.7526. E-mail: brian@zincresearch.com
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