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Sometimes a little knowledge is all you need. And sometimes
you need to keep tracking attitudes or issues over time but
a custom study is prohibitive. Welcome to Dufferin Research/ZINC
Research’s two national online omnibus surveys – Pioneer
for the United States and Voyageur
for Canada.
With over 90% of adults 18 to 54 having some regular form
of online access, and the 55+ user base approaching this level,
the respondent samples for Internet surveys have consistently
proven to be as effective as polling means to reflect a representative
snapshot of the population. With our stringent sampling protocols
to mirror the population distribution in each country, why
not take advantage this vehicle?
Our two monthly omnibus surveys (1,200 in each country) are
ideal for:
- Tracking intentions, issues, usage and attitudes;
- Assessing a product/service’s market potential;
- Determining market share;
- Profiling customers and users;
- Testing advertising concepts and campaigns;
- Evaluating programs and customer service;
- Brand positioning;
- Taking the pulse on a matter of corporate or public policy.
Market research companies, corporations, associations, government
and non-for-profit organizations seeking a national or regional
survey can benefit by participating in our high-value, cost
effective research vehicle. Beyond the basic value proposition,
clients can be assured that they are being served by a professional,
experienced and independent team.
Download our brochures here:
Market research firms – please contact us about our
white label packages.
Contact:
Brian F. Singh, ZINC Research
Suite 100, 1443 19 Avenue SW, Calgary, Alberta, T2T 0J1
Tel: 403.269.7526
E-mail: brian@zincresearch.com
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