First, standard to all omnis, we need a minimum number of questions to field an omni. Once we have that covered, fielding begins.

Our omnis are slated to go into field every 3rd Monday of the month (11 times a year). We request that clients get their questions to us by the 2nd Wednesday of the month.

Client Protocols:

• Client Confidentiality/Non-Disclosure Agreements: Protecting your information is very important to us. We ensure this by signing off a Confidentiality and Non-disclosure Agreement with all clients. These agreements will cover a host of related issues and subsequent Omni use for a period of two (2) years.
• Compliance: Clients can be assured that our team abides by the Code of Ethics of the Marketing Research & Intelligence Association of Canada (MRIA)/Marketing Research Association (MRA) and applicable federal privacy and protection of personal information legislation.
• Quotations & Sign-offs: For each client, we will provide a quote and contract. The contract will identify the undertaking (referencing the quote) and the terms. Sign-off on the project terms will be required by both parties.
• Clients will be invoiced for the entire amount of the omni services contracted.
• Quick Turnaround: Assuming that clients have completed and approved survey, clients will obtain a set of data tables in five (5) business days. If over-samples are required, seven (7) business days will be required.
• Revisions & Questionnaire Quality: We take the quality and integrity of our surveys very seriously. Any requested major revisions to the programmed survey will be subject to an additional fee. Any concerns on questionnaires (e.g. flow, wording and quality/ethical concerns) will be flagged and be subject to a consultation fee should the client wish to continue to place the instrument in field.

Sampling/Field Protocols:

• The Voyageur/Pioneer Omni will use sample exclusively from Survey Sampling International (SSI) and similar independent and panel providers. This will ensure all participants have “opted in” and the sample has been vetted for all privacy and confidentiality concerns.
• Judicious Use: We guarantee that no potential respondent will be contacted more that twice a year, and wherever possible we will limit contact to once a year per panel member.
• Representative Distribution: Our completions will reflect the population distribution by region, with the clear understanding that this is an online sample and survey (see table approximate population distributions and our quotas).
• No survey will exceed 15 minutes. Should the circumstance of a longer survey arise, our team will obtain more panel sample and program the survey to efficiently rotate sections to meet this guarantee.
• Language: In our experience, most clients are seeking an English-language only online survey. However, should a client need their entire questionnaire fielded in French/Spanish, they can simply provide us with an approved translation of the questionnaire – as we have the key demographic questions already translated, this is primarily a programming issue. If there is a quota on language, this will be treated as an oversample, and clients charged accordingly. If the ENTIRE survey is to be fielded in two languages, there will be no oversample cost.
  Should translation services be required, we simply charge an administration fee plus the cost of translation.
• Over-sampling: In cases where a client seeks a sample boost by region/demographic, we will complete the base omni sample (n=1,200) and then subsequently continue the survey with that client’s specific questions to meet their required quota.
• Mail Engine Reinvestment: All project partners are committed to reinvesting in panel contact mailing procedures to deal with ongoing matters of internet security and more restrictive spam controls. We have multiple-redundancy to data protection. As well, distributed services and a multi-homed internet backbone with full power outage protection means practically no downtime.

Deliverables:

• Turnaround: Assuming that clients have completed and approved survey, clients will obtain a set of data tables in five (5) business days. If over-samples are required, seven (7) business days will be required.
• We deliver banners (respectful of each jurisdiction) that are based on industry standard layouts for data tables. These include:
  o Region
  o Gender – Male/Female
  o Age – 18-34, 35-54, 55+Education - HS, College/Tech (Community/Associate), University (College)
  o Household Income (3 breaks)
  o Household Composition (Children/No Children)

There will be nominal charge for any additional banners.

Overview

Online Omnibus Surveys
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Omni Policies
Sample Design

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