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Our offering: Monthly Online Omnibus of 1,200 Canadians and 1,200 Americans. Representative of Online Population, Adults 18+.

We have established precise respondent quotas – by age, gender and region - to ensure that data collected reflects the population distribution of a specific region. We then apply regional weights to balance the data to mirror regional population breakdowns on a national basis.

 

United States:

Source: U.S. Census Bureau, 2006 Estimate.

Regions as per regions defined by the Census Bureau.

Sample Regions
Population Distribution(2006 Estimate)
Sample: 1,200 Respondents
Population
Quota
New England
5%
59
75
Mid Atlantic
14%
165
175
South Atlantic
19%
232
200
East North Central
15%
186
175
West North Central
7%
80
100
East South Central
6%
71
75
West South Central
11%
133
125
Mountain
6%
82
75
Pacific
16%
192
200
Total
100%
1200
1200

 

Canada:

Source: Statistics Canada, 2006 Census.

Sample Regions
Population Distribution(2006 Estimate)
Sample: 1,200 Respondents
Population
Quota
Maritimes
7%
89
100
Quebec
24%
292
250
Ontario
38%
460
400
MB / SK
6%
78
100
Alberta
11%
122
150
BC
13%
159
200
Total
100%
1200
1200

 

 

     
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