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WHEREVER YOU WANT TO BE, YOU ARE THERE
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The ZINC Onsite product dramatically improves the on-site
research process for face-to-face interviews (i.e. intercepts)
and self-completed surveys. It offers clients:
- Access & Location: For low-incidence populations and/or
at the point of experience (especially in tight quota environments
with highly mobile audiences).
- The Creative Process & Rapid Deployment: Once idea
is conceived, programming is fast and data can be collected
immediately.
- Provides ongoing access to interim results: Daily, or
even more frequent reporting is possible. And with the online
ZINC Onsite online reports, there is full access to the
data with interactive tabbing and charting.
- Client empowerment: Can be more intimate with research
process and at the point of experience being investigated.
With ongoing topline results and access to online client
office
- Remote management: Upload data, download more surveys/interview
guides (and, for example, add hard code lists for open-ended
questions on the fly).
- Eliminates data entry errors from paper surveys as responses
are accurately captured at time of interview. We can program
complex skips (which sometimes result in a survey being
poorly fielded and keying errors) and randomize & return
to sections as part of the survey platform.
- Environmentally responsible: the PDA platform is reusable
and, in this case, eliminates the incremental printing of
thousands of pages of paper.
- Less Interviewer stress: In housing the survey on a PDA,
this eliminates interviewers carrying around many pounds
of paper.
- Multiple projects at any time.
- Eliminates re-keying of data & seamless integration
with SPSS.
- Simple & Intuitive.
- Coolness Factor (hey, everyone looks cool using a PDA).
Further, depending on location, our team has tools to upload
data on daily basis via a hard-wired internet connection or
via our EVDO/1X wireless modems. Beyond the security of the
back-up SD Cards on every device, regular uploads ensure that
data is securely stored on our Entryware™ server for easy
access to data and online reporting.
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