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GLENBOW MUSEUM: MAVERICKS EXIT SURVEY,
AUGUST 2007
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Supplier to: Leger Marketing
From the Glenbow Museum website: “Mavericks presents the
story of Southern Alberta in a dynamic and compelling way.
Unlike a traditional history exhibition that lists dates,
names, and events, Glenbow will provide visitors with an experience
of what it means to be Albertan. The dynamic gallery tells
our province's history through the stories of 48 mavericks
– adventurous, hard-working and spirited men and women.”
This permanent exhibit opened in Spring 2007, and to assess
how patrons felt about it the Museum retained Leger Marketing
who used our ZINC Onsite solution to conduct an exit survey.
Using the industry leading Entryware™ solution, with our inventory
of PDA units and team of trained interviewers, we completed
over 400 completes of an eight (8) minute survey over a two
week period using only three (3) interviewers. Using a strategic
deployment of the interview team, the target was achieved
over a typically slow period in Museum visitor traffic.
Of note, data was uploaded via the Internet after each survey
period and clients were provided with a topline report on
a regular basis. Leger Marketing received a clean and complete
dataset in SPSS format the day after the fieldwork ended and
was able to quickly complete the analysis and report for the
client.
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UNITED FARMERS OF ALBERTA: CARDLOCK
INTERCEPT, JULY 2007 |
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Supplier to: Environics Research Group
The United Farmers of Alberta (UFA) were looking to improve
services for cardlock holders (i.e., bulk gas accounts). This
was a quickly conceived product and service initiative and
the UFA were seeking insights fast. They proceeded with an
integrated research program that included a critical onsite
survey.
Working with the Environics Research Group, ZINC research
conducted over 890 interviews, that included 517 extended
surveys with business owners/key decision makers (12 minute
interview, anticipated target 400 completes) that delivered
almost 100 qualified potential participants for focus groups.
Using the industry leading Entryware™ solution, with our inventory
of PDA units and trained interviewers, this research was conducted
over four (4) days at 13 locations using 2 survey teams (one
out of Edmonton and the other out of Calgary). We sent out
a total of seven (7) teams with a total of 24 Palm PDA units.
Data from the units was uploaded daily to allow us to track
compliance with quotas.
This assignment was challenging, as drivers (i.e., business
owners/key decision makers) had to be intercepted at the filling
stations – which meant that there was only a small window
of opportunity conduct an interview. Further, all station
managers had to be engaged support the survey process and
oversee the safety of our interview team.
The ZINC Onsite team met and exceeded quotas on this undertaking
that had a tight timeframe and complex logistics.
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CALGARY EXHIBITION & STAMPEDE:
AGRICULTURAL PROGRAM EVALUATION, JULY 2007 |
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A critical component of the Calgary Exhibition & Stampede
(CES) is the agriculture program. The agricultural program
comprises a host of events and exhibits, as well as some prime
real estate over the annual ten (10) day event. For this iteration
of the annual event, with a limited budget, the CES was seeking
a comprehensive evaluation of six (6) key agricultural programs
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Using the industry leading Entryware™ solution, with an inventory
of fifteen (15) PDA units and trained interviewers, our agriculture
program evaluation interview team was strategically deployed
to complete 550 surveys, as well as recruit over 200 persons
as potential participants for follow up focus groups. Data
from the units was uploaded daily to allow us to track compliance
with quotas for each event. Of note, most of these events
were short, lasted three days, and had very limited opportunities
to intercept attendees. Further, the client received an online
link to review the accumulated findings and the daily progress
of the interview team.
The ZINC Onsite team met challenging quotas and subsequent
recruitment of potential participants for this undertaking
at events that had a tight timeframe and limited opportunities
to intercept respondents.
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